Active Sourcing

Eine Person deutet mit dem Finger auf ein digitales Bewerber-Profil.

Active sourcing in recruiting: Directly approaching suitable talent

Active sourcing is the proactive search for and direct approach of candidates – often via business networks. It complements traditional recruiting measures and is used particularly in competitive labour markets.

What is active sourcing? Significance and advantages for recruiters

Active sourcing means that companies actively search for suitable candidates themselves – instead of waiting for applications. Direct contact is made via platforms such as LinkedIn, Xing, talent pools or events.

Active sourcing methods: How to find the right talent

Common active sourcing methods include: social media sourcing (e.g. LinkedIn), use of talent pools, targeted approaches at trade fairs and events, and building your own networks. Modern active sourcing tools also support this process.

What makes good active sourcing?

Successful active sourcing is based on clear target group analysis, personalised approaches and a structured CRM-supported process. Professional communication, quick responses and continuous follow-up are crucial for success.

 

FAQs: Active sourcing, methods and tools at a glance

1. What is the difference between active sourcing and traditional recruiting?

In traditional recruiting, companies wait for applications to come in (post-and-pray approach).
Active sourcing, on the other hand, is proactive: recruiters specifically approach suitable talent – often before they are even actively looking for a job. This direct approach increases the chances of reaching passive candidates.

2. Which tools are suitable for active sourcing?

The most common active sourcing tools include:
- LinkedIn Recruiter
- Xing TalentManager
- Applicant management systems with integrated talent pools
These tools help to find, manage and target potential candidates – including CRM functions and follow-up tracking.

3. For which positions is active sourcing particularly suitable?

Active sourcing is particularly suitable for hard-to-fill positions where traditional job advertisements are not enough.
These include, for example, IT specialists, engineers, management positions and specialists, as well as senior-level roles with a tight candidate market. Targeted direct contact also allows you to reach passive talent who are not actively looking but are open to a change.


Active sourcing is an indispensable part of modern recruiting strategies. Those who approach candidates in a targeted, professional and technically supported manner build up a talent pool in the long term – instead of just reacting.

Back to the overview